Since 20th January 2015 the software that used to cost $399 per year is free of charge for any Google user. All you need is the google email address and the license code GEPFREE for signing in.
Some of the features of Google Earth Pro not found in the free version are:
- Advanced measurements: Measure parking lots and land developments with polygon area measure, or determine affected radius with circle measure.
- High-resolution printing: Print images up to 4,800 x 3,200 pixel resolution.
- Exclusive pro data layers: Demographics, parcels, and traffic count.
- Spreadsheet import: Ingest up to 2,500 addresses at a time, assigning place marks and style templates in bulk.
- Movie-Maker: Export Windows Media and QuickTime HD movies, up to 1,920×1,080-pixel resolution.